ENHANCING NEW TALENTS:
CREATIVITY MEETS CRAFTSMANSHIP
Milano Moda Donna will be presenting the results of Enhancing New Talents, the collaboration project involving the Istituto Marangoni Milano – The School of Design and Moreschi, the aim of which is to reward the creativity of young talents.
Enhancing New Talents was launched in April 2016 as part of the three-year Fashion Design &Accessories course. International students, after visiting the Moreschi company, analysing the raw materials, taking a close-up look at the careful and painstaking work of the Vigevano craftsmen and coming to appreciate the numerous steps that go into making a pair of shoes, had just three months to come up with a capsule collection of shoes and bags, for men and women, for the Fall/Winter 2017/18 season.
The youngsters had to imagine refined, practical and timeless products, best able to interpret brand values – quality, tradition and elegance, with the addition of a personal, fresh and innovative twist. Among the proposals presented, three projects in particular convinced and surpassed the expectations of the Company, which decided to produce them and include them among the novelties of the Moreschi Fall/Winter 2017/18 Collection.
Behind the projects are three brilliant female students: Ceyla Ucer, Doriana Santamiaria and Margherita Graglia, who were able to follow all the manufacturing and finishing steps of their creations, thereby without doubt experiencing a unique period of personal and professional growth inside one of the leading companies dedicated to promoting Italian shoe-making art in the world.
CEYLA UCER – METAL
The centre theme of this capsule collection is metal. The sober and refined silhouette of Moreschi shoes is reinterpreted in a modern guise thanks to the use of studs, thus creating a glamour version. Edged with silver-plated studs, the suede slip-ons represent a model ready to convey a vaguely rock note to even the most basic looking footwear.
DORIANA SANTAMARIA – STOP WORK HAVE A BREAK
This capsule collection is inspired by business time and conceived for a modern and cosmopolitan professional man and woman, tireless travellers who wish to combine elegance and comfort both during their work and leisure time. Focus of the collection is on the Moreschi logo, conceived in the Sixties by the designer AG Fronzoni: two stylized shoes placed one in front of the other to form the M of Moreschi. The logo is used in the traditional way with the metal silhouette finishing the brogues and ankle boots, while the embossed version for the shoulder bag and briefcase gives the concept a gutsy and casual touch.
MARGHERITA GRAGLIA - ARMY
This capsule collection is inspired by post-Second World War military style and the concept has been developed respecting the brand’s history, with great attention to workmanship, stitching and the use of different materials. By means of single-colour and bi-material, the collection seeks a classic but contemporary elegance without ever forgetting lightness and comfort. The spectacular circular staircase is one of the central features of Nature, winding from the main deck up to the top deck adjacent to the water-cooled two-story glass façades in the hull. Positioned midships in the beam-wide staircase vide, the elegant staircase floats naturally in place, accommodated by the single central beam molded in a curved V-shape.
T The intriguing, organic shape and the use of textured natural stones within the design imitate the great outdoors, yet appear to defy the laws of nature. Functional as a staircase and pleasurable as a sculpture, this beacon of beauty unites the physical and metaphorical.
Istituto Marangoni was established in 1935 in Milan as Istituto Artistico dell’Abbigliamento Marangoni (Marangoni Clothing Artistic Institute) and in 2015 achieved an important goal – 80 years of success in training the best professionals in the world of fashion and design. Four generations of students from 5 continents have trained at the Institute which has also been a launch pad for over 45,000 fashion and luxury-item professionals among whom also Domenico Dolce (Dolce & Gabbana) and Franco Moschino.
Today, the Istituto Marangoni counts over 4,000 students a year, from 106 different countries, in its schools in Milan (School of Fashion and School of Design), Florence (School of Fashion & Art), Paris, London, Shanghai and Shenzhen, the international capitals of fashion, design and luxury goods. Visit istitutomarangoni.com.
Moreschi is craftsmanship, family, 100% Made in Italy. The company was established in October 1946, in Vigevano, and right from the very start earned itself a name as a manufacturer of top-quality footwear. The Moreschi shoe is the upshot of an inseparable binomial: highly-qualified craftsmanship and carefully selected top-quality materials. To make a Moreschi shoe, between 250 and 300 steps are required. Tradition and innovation harmonize perfectly providing precious manufacturing know-how passed down from one generation to the next and ensuring the success of company products.
Today, Mario, Stefano and Francesco, the third Moreschi generation, are at the helm of the company which, with a production of around 250,000 pairs of shoes a year, 400 employees, 40 flagship stores and a distribution network covering over 80 countries, represents one of the major Italian manufacturing concerns in the footwear industry.