High-Fashion Meets High-Tech
The Natori Company, Inc. has announced its first fine jewelry collection in conjunction with direct to consumer and supply chain pioneer Angara. Natori, an iconic fashion brand known for everything from bras and sleepwear to ready-to-wear, fashion jewelry, home textiles and accessories, is available beginning today on Angara.com and Natori.com, with wholesale distribution soon to follow at top tier department and specialty stores.
“Fine jewelry is the next natural progression in our mission to create East-meets-West lifestyle concepts,” said Josie Natori, CEO, Founder, and Chief Creative Officer of Natori. “I am thrilled we found a best-in-class partner in terms of not only design and product development, but also e-commerce and supply chain.”
Ankur Daga, CEO and Founder of Angara.com said: “Angara is very excited to partner with Natori – an iconic, luxury lifestyle brand – with the common goal of providing customers with high quality jewelry pieces that embody Natori’s distinguished design aesthetic. Together, we believe we will be able to uniquely serve the customer through a novel High Tech meets High Fashion approach that will revolutionize the fashion and fine jewelry industries.”
The structure of the license partnership reflects the future of distribution. “We strategized this collection with Direct-to-Consumer top of mind,” said Ken Natori, President of Natori. “Customers will be able to order from our expansive fine jewelry collections; pieces are made to order, constructed and shipped within two days. This is truly a game-changing partnership for us.”
The collections have been inspired by three distinct icons: Indochine, Dragon & Kamon feature East-meets-West infused earrings, pendants, necklaces, rings and bracelets.
MATERIALS:
Yellow Gold, White Gold, Rose Gold, Silver, Midnight Silver, Diamonds, Pearls, Precious & Semi-Precious Stones