Flora Miranda SS2020 Collection

Flora Miranda is an Austrian fashion designer, based in Antwerp. How has our identity changed with the internet and computers? What if we could send ourselves like an e-mail? She explores such questions not only through strong story telling and material explorations. But also, Flora develops own software and experiments with technologies like 3D scanning, 3D printing, laser cutting, machine learning and generative design to rethink the role of a fashion designer today.
To Flora, fashion does not only describe garments, it involves a whole aesthetic world that we are surrounding ourselves with. Therefore she presents her garments as a performative experience, where music, space and movement become a conceptual part of the clothes.
Flora spent her formative years growing up in the circle of a family of artists and musicians where she developed her skills as a painter. After finishing her master degree in fashion design in 2014 at the Royal Academy of Fine Arts in Antwerp, she worked as a freelancer for Iris Van Herpen. Flora‘s work is strongly picked up by the international art world, leading to several exhibition participations and museum purchases. For her creations she has received several international awards, most recently the ‘Good Design Award by the Chicago Athenaeum of Architecture and Design’.