Rier presents its new “forever pieces”.
More than ever, the Rier 2021 collection is an ode to the hypothetical perfection of heritage pieces from the essentialist wardrobes of the Italian Alpine region of South Tyrol. The 2021 collection goes one step further in solidifying the brand’s vocabulary, upholding Rier’s signature refinement paired knowingly with inherent practicality: Rier balances the love for outdoor activities, nature, crafts, and healthy lifestyle with refinement, sophistication and humble luxury, to soften the demanding, fast paced reality of city life.
Most importantly, Rier has chosen to strengthen the brand’s focus on material, cut, and volume – by pushing them to their maximum expression this year – and deciding to shed its “double R” logo on all but one piece of the collection. For 2021, each garment has been perfected and elevated to be a sign, complete in and of itself, of the Rier language.
The result is a unisex collection that embodies the search for the unexpected: all-round, pure luxury design.