SHOT WITH A POLAROID BY FRANCESCO HIMSELF UNDER THE SHADE OF A SECULAR TREE, THIS LOOKBOOK TELLS THE STORY OF A COLLECTION THAT WAS BORN AND DEVELOPED DURING THE LOCKDOWN PERIOD IN THE NEWLY RENEWED @MASSERIAPALACI IN PUGLIA, ITALY.
WHEN SPRINGTIME COMES, THE SOUTHERN COUNTRYSIDE BECOMES AN EXPLOSION OF COLORS AND SHAPES, THOUSANDS OF FLOWERS BLOSSOMING ON EVERY SURFACE. A LANDSCAPE OF JOY AND WONDER, SO FAR FROM THE OBSCURITY OF THE TIME WE’RE TRYING TO OVERCOME.
IT’S FROM THIS LANDSCAPE THAT THIS COLLECTION DRAWS ITS MAIN INSPIRATION, THEREFORE BECOMING A TRIBUTE TO LIFE ITSELF, THE BRIGHT LIFE THAT MOTHER NATURE OFFERS US EVEN IN OUR DARKEST TIMES.