In celebration of James Bond, No Time To Die’s. Chris Blackwell — the Rock & Roll Hall of Famer and owner of Ian Fleming’s former residence, GoldenEye. — Blackwell Fine Jamaican Rum was launched as a special 007 Limited Edition in partnership with the 007 film franchise.
The limited-edition Rum features an augmented reality experience available via a QR code on the bottle, where Blackwell, who is best known for discovering Bob Marley, comes to life to share life stories, music selections, cocktail recipes and more.
“James Bond has been a big part of my life, from my childhood lunches
with Ian Fleming at GoldenEye to being a location scout on the first movie,
Dr. No (1962). It was a pleasure working alongside the No Time To Die production team in Jamaica providing our iconic rum for the set in
James Bond’s house, which has made this very special relationship come
full circle.” says Blackwell.
The Fine Jamaican Rum is inspired by his family’s time-honored recipe. This aged, rich and fragrant dark gold rum is filled with the warmth and sensuality of Jamaica. “This is a rum that celebrates Jamaica, my friendships, and also my family legacy,” adds Blackwell.
No Time To Die to be release in cinemas globally October 2021 through Universal Pictures International and from MGM via their United Artists after delay because of COVID 19 in 2020.
In No Time To Die, Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leiter from the CIA turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology.
About GoldenEye
Once the Jamaica home of renowned author Ian Fleming, GoldenEye was developed by Island Records founder, Chris Blackwell, and opened as a resort in 2011. GoldenEye is home to private beaches, secret coves, a seawater lagoon and The Fleming Villa (where all 14 James Bond books were written). There are four dining options (The Gazebo, Bizot Bar, Shabeen and the Bamboo Bar), a newly expanded FieldSpa and accommodations that include Beach and Lagoon Villas, Lagoon Cottages, Beach Huts and an ocean front villa. GoldenEye is located 20 minutes east of Ocho Rios. It’s 90-minutes by car from Montego Bay Airport and a five-minute drive from Ian Fleming International (private aviation only).