Calvin Klein is putting movement at the center of its latest underwear campaign, tapping Teyana Taylor to introduce the new Perfectly Fit Custom Lift Bra for Fall 2026.
Launched globally on September 22, the campaign brings together Taylor’s unmistakable physicality and Calvin Klein’s clean, sensual visual language. The actor, director and performer appears in a film directed and photographed by Gordon von Steiner, moving through intimate scenes and energetic choreography set to Tina Turner’s “The Best.”
A Bra Designed to Move
The new Perfectly Fit Custom Lift Bra is an evolution of Calvin Klein’s everyday Perfectly Fit range, with the brand focusing on personalized support rather than a one-size-fits-all approach.
Its Custom Lift construction changes the level of padding according to bra size, providing more lift in smaller sizes and less padding in larger sizes. The design also incorporates smoothing wings and lightweight construction, with both underwire and wire-free options available. Calvin Klein says the goal is natural-looking lift, support and a fit that remains comfortable throughout the day.
Styles featured on Taylor include the Perfectly Fit Custom Lift Demi Bra, Custom Lift Wirefree Triangle Bra and Lace Push Up Bra, allowing the campaign to show the collection across several silhouettes rather than focusing on a single shape.
Teyana Taylor Puts the Fit to the Test
Taylor’s casting gives the campaign more than celebrity visibility. Dance and movement have been central to her career, making her a natural way to demonstrate how the new bra is designed to perform on the body.
Instead of posing through a traditional lingerie campaign, Taylor moves. She stretches, dances and shifts between softer moments and more powerful choreography, allowing the clothes to become part of the performance.
“When I feel good in what I’m wearing, you can see it in the way I move,” Taylor said of the collaboration. She later sums up the feeling simply: “I can move, I can breathe and I can just be me.”
The approach connects Calvin Klein’s long history of provocative underwear advertising with a more functional message. The body remains central to the imagery, but this time comfort, flexibility and personalized fit are part of the story.
A Full-Circle Calvin Klein Moment
For Taylor, the partnership also carries personal history. In interviews surrounding the launch, she recalled seeing Calvin Klein advertisements around New York while growing up and viewing the campaign as a full-circle career moment.
That connection gives the Fall 2026 campaign a sense of authenticity. Taylor is not simply wearing the product. Her performance becomes the demonstration.
The Perfectly Fit Custom Lift Bra launched globally across Calvin Klein stores, the brand’s website and social channels, alongside major out-of-home advertising placements.