Casablanca turned Paris into its own vision of Brazil for Spring 2027, delivering the kind of unapologetic color, optimism and polished escapism that has become central to Charaf Tajer’s universe. Titled “Amor e Progresso,” the collection unfolded inside Espace Niemeyer, the Oscar Niemeyer-designed Paris landmark Tajer remembers passing while growing up in Belleville. That personal connection gave the location more weight than a conventional runway backdrop: the designer was returning to a place from his childhood while looking outward toward a country that has fascinated him for years.
Brazil arrived immediately through the palette. Green and yellow mixed with citrus orange, saturated pinks, tropical gradients and sun-washed tones that recalled beaches, juice bars and the heat of Rio. Casablanca applied that energy across silk shirting, scarf-like dressing, knitted polos, shorts and fluid separates rather than treating the theme as surface decoration. The result stayed firmly connected to the house’s established language of elevated leisure, even when the color reached maximum volume.
Sport and beach culture became another major layer of the collection. Old-school soccer references appeared alongside lace-tied boardshorts, a Casablanca surfboard, crochet swimwear and tracksuits, while tropical flowers moved across garments in print, embroidery and dimensional applications. Spiraling crochet pieces, gradient knits and orchid embellishment pushed the collection toward craft without stripping away its relaxed character. It was luxury designed to look active rather than precious.
Movement mattered just as much as color. Fringe, halter silhouettes, crochet separates and fluid pieces created clothes that changed as the models moved around the tropical installation constructed inside Espace Niemeyer. That physicality connected naturally with the Brazilian soundtrack and the collection’s references to Copacabana, sport and nightlife. Casablanca did not attempt subtlety here; Tajer built an immersive fantasy around the idea of Brazil and then filtered it through the brand’s existing obsession with travel, leisure and spectacle.
What made Spring 2027 work was the tension between fantasy and merchandise. The surfboard, tropical staging and high-impact runway pieces provided the image-making moments, but underneath them sat recognizable Casablanca categories: silk shirts, knitwear, sporty separates, tailoring, bags and resort pieces with an immediate life beyond the runway. In a season where luxury houses continue searching for ways to make fashion emotionally desirable again, Casablanca offered a straightforward proposition — color, movement, travel and pleasure can still sell the dream.
“Amor e Progresso” ultimately felt less like Casablanca attempting to reinvent itself and more like the house turning its existing identity all the way up. Tajer connected a building from his Paris childhood with the architecture, landscape and cultural imagery of Brazil, creating a collection built around progress without abandoning the codes that brought Casablanca this far. For Spring 2027, the destination may have been Brazil, but the point of view remained unmistakably Casablanca.
