The Taycan Turbo S Soho House One transforms the colors, textures and atmosphere of Soho House into a 700 kW electric Porsche—and makes a compelling argument for a quieter kind of automotive luxury.
Luxury collaborations are often designed to generate attention. Put two recognizable logos together, produce a limited object, and allow scarcity to do the rest. The Porsche Taycan Turbo S Soho House One takes a more considered route. Created through Porsche’s Sonderwunsch personalization program in collaboration with Soho House and its interiors brand Soho Home, the one-off electric Sport Turismo attempts something more ambitious: translating the atmosphere of a physical place into an automobile.
That translation begins with a London address. The car’s distinctive Greek Street Green exterior was inspired by the original Soho House at 40 Greek Street in London, where the members’ club began its story. Porsche’s Sonderwunsch team developed the shade through its Paint to Sample Plus process, giving the Taycan a satin metallic finish that feels intentionally restrained rather than conventionally dramatic. Contrasting Monteverde Green elements and subtle brass-colored details add depth without turning the car into a rolling billboard for the collaboration.
That restraint matters because the real story reveals itself inside. Soho House built much of its identity around spaces designed to feel layered, lived-in and comfortable rather than clinically luxurious, and Porsche has attempted to bring that same philosophy into the cabin. The Taycan receives Truffle Brown leather, bespoke burl wood surfaces and a specially developed interpretation of Soho Home’s Murphy Jacquard fabric. The textile takes inspiration from the geometric design language of London’s 180 House and extends across the seating, carpeting and other interior details.
Even the panoramic roof becomes part of the design narrative. Porsche’s Variable Light Control glass incorporates a pattern related to the Soho House visual language, connecting the roof with the motifs found throughout the interior. A Greek Street Green key, matching fabric key pouch, illuminated Soho House One sill plates and customized luggage-area details push the project beyond a simple color-and-trim exercise. Each piece reinforces the idea that this Taycan was approached almost as an interior-design commission.
The foundation underneath all of that craftsmanship remains formidable. The project is based on the Taycan Turbo S Sport Turismo, with Porsche listing output at 700 kW or 952 PS. That creates an interesting contrast between extreme electric performance and an aesthetic rooted in hospitality, furniture, textiles and relaxed living. Rather than making the car look faster, the collaboration makes it feel more personal. For a brand like Porsche, that distinction is increasingly important as luxury buyers look beyond specifications toward provenance, craftsmanship and individuality.
The Soho House One also illustrates where the upper end of the automotive market is moving. Traditional luxury once relied heavily on recognizable materials, badges and established definitions of prestige. Today, experience and personal relevance are becoming equally valuable. Porsche’s Sonderwunsch program is built around that shift, allowing customers and collaborators to move well beyond a standard options list and into genuinely bespoke territory.
Soho House is an especially logical partner for that philosophy because its own appeal has never rested solely on furniture or architecture. Its Houses sell an atmosphere: creative community, intimacy, cultural fluency and the feeling that every room belongs specifically where it is. By translating the green of Greek Street, the textiles of Soho Home and the warmth of its interiors into a Taycan, Porsche effectively turns that atmosphere into a mobile object.
And that may be what makes the Soho House One interesting beyond the novelty of an unusual green Porsche. At a moment when performance numbers continue climbing and electric powertrains increasingly make extraordinary acceleration feel almost routine, differentiation has to come from somewhere else. Porsche’s answer here is craftsmanship, storytelling and emotional specificity.
The Taycan Turbo S Soho House One is therefore less about decorating a Porsche with Soho House references than it is about redefining what customization can mean. It takes the memory of a London building, the texture of a favorite chair, the warmth of wood and fabric, and the engineering of one of Porsche’s most powerful electric models and places them into the same object.
Sometimes the most interesting luxury isn’t louder.
It is more personal.